Sun. Feb 23rd, 2020

Business Matters – How to Make a Sign Stand Out

3 min read

Creating a standout sign takes time, you must carefully consider the product or service you are selling and how best to design something that suits your business. A clear, recognisable sign can do wonders for your business. It ensures people immediately notice your brand. Boosting brand awareness ultimately leads to sales. Here are some great design tips for creating your next company sign.

Short & Sweet

When you look at the top brands, you notice that none of them have long winded logos. They are all simple and to the point. Take Nike for example, their logo is one of the most recognisable in the world. Three simple words “Just Do It” and a tick is all they’ve needed to attract millions of consumers. Even if you are a small company, you can still take tips from some of the biggest multinational organisations. Sign making (also known as ร้าน รับ ทำ ป้าย ทุก ชนิด in Thailand) is an art form, the right logo and sign will be etched in people’s minds for the rest of their lives. When designing a standout sign, have fun with language and try to create something catchy. If you’re struggling for ideas, ask a design company for help.

Catchy Phrase

It makes sense to use a catchy phrase, something that attracts consumers and makes them want to purchase your product. Make them feel like they are getting something special when they sample your product. Here are some examples from the best in the business.

  • Coca Cola – Open Happiness
  • Nike – Just Do It
  • Apple – Think Different
  • L’Oreal – Because You’re Worth It
  • BMW – Designed for Driving Pleasure

Everyone knows these companies and their mottos for good reason, they are catchy, and they make you feel they are designed specifically for you.

Use Graphics

When designing your own logo or consulting with a printing expert, make sure you include attractive graphics. This is the perfect way to capture someone’s attention while adding a bit of flair to your sign. But remember to keep it simple when you choose the graphic – a simple phrase or logo can go a long way in promoting your brand. You only have to look at companies like Dulux or Nissan to see how a simple design can change your business.

Clear & Concise

You may get the urge to use some cool new font because it looks great, but you must ensure the public can read it. Your logo and company motto will be on all sorts of marketing devices, big and small, so don’t forget to take everything into account. Use clear bold letters instead of italics and increase reading speed by adding a border to ensure consumers focus on the centre of the sign at the area you want them to read.

In addition to the tips mentioned above, you should always use colourful fonts to attract attention. Just be careful to pick the right colour background to ensure your message or logo stands out. If you don’t want to design your own sign, there are plenty of graphic design providers who can create products than suit your every need.

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